/ currently creating magic @ Sling TV
/ currently creating magic @ Sling TV
/ currently creating magic @ Sling TV
Hi, I’m Saumya
Hi, I’m Saumya
Hi, I’m Saumya
I design product ecosystems ✦ that scale, convert, and keep millions coming back ✽
I design product ecosystems ✦ that scale, convert, and keep millions coming back ✽
I design product ecosystems ✦ that scale, convert, and keep millions coming back ✽
Focused on growth, engagement, and monetization,
where product decisions actually matter.
Focused on growth, engagement, and monetization,
where product decisions actually matter.
Focused on growth, engagement, and monetization,
where product decisions actually matter.
/ currently creating magic @ Sling TV
Hi, I’m Saumya
I design product ecosystems ✦ that scale, convert, and keep millions coming back ✽
Focused on growth, engagement, and monetization,
where product decisions actually matter.
Selected Work
Selected Work
Selected Work
Some super ✽ funtastic projects
Some super ✽ funtastic projects
Some super ✽ funtastic projects
The Big Picture
The Big Picture
The Big Picture
A peek ✽ behind the work ✦ at Sling
A peek ✽ behind the work ✦ at Sling
A peek ✽ behind the work ✦ at Sling
SMALL Features, Big WINS
SMALL Features, Big WINS
SMALL Features, Big WINS
SMALL Features Big Wins
✦ The work between the headlines ✦
✦ The work between the headlines ✦
✦ The work between the headlines ✦
Freestream - Education & Free Sign Up
Freestream - Education & Free Sign Up
Sling - Subscriptions on Sling TV app
Sling - Subscriptions on Sling TV app
Rewards - Coin redemption
Sling / Freestream - TVOD / One time purchases
Sling / Freestream - TVOD / One time purchases
Sling/Dish - Multi Method Sign In & Sign Up
Sling/Dish - Multi Method Sign In & Sign Up
Sling - Subscriptions on Google Play Store
Sling - Subscriptions on Google Play Store
Sling Rewind - Users year in review at Sling
Sling Rewind - Users year in review at Sling
Channel Surfing Freestream - Switch between channels seamlessly
Channel Surfing Freestream - Switch between channels
Blogs
Blogs
Blogs
Design thoughts, best served Medium ✧
Design thoughts, best served Medium ✧
Design thoughts,
best served Medium ✧
Tuesday , 27 Jan 2026
The Art of Focus:
Designing for TV AppsDesigning for TV taught me to say more with less, guide without overwhelm, and build trust from ten feet away.
Growth Design
User Psychology
TV Apps
Sunday , 16 Mar 2025
Good Boy, Bad Design: UX Lessons from My Foster Pup
How my foster dog Baar chewed through my furniture and my UX assumptions , teaching me lessons on empathy, design, and iteration.
Design Thinking
User First
Life UX
Wednesday , 12 Mar 2025
Why Renting a Movie Feels Harder Than It Should …
Renting or buying a movie should be simple: find it, click, watch. But somehow, it’s become an Olympic sport in overthinking.
Design Thinking
User Psychology
TV Apps
Sunday , 23 Feb 2025
The Endless Scroll: Why Picking a Movie Feels Like…
Streaming services made watching movies easier, but somehow, picking one became harder.
Entertainment
User Psychology
TV Apps
Tuesday , 11 Feb 2025
Entertainment UX: Taming the Chaos of Live Content
Designing for impatient viewers, high-stakes moments, and the art of avoiding remote-throwing frustration.
Entertainment
User Psychology
TV Apps
Monday , 27 Jan 2025
Causation vs. Correlation: What “Severance” Can T…
Design metrics got you fooled? Don’t worship false data gods! Unravel causation vs. correlation like you’re solving Lumon’s goals…
Entertainment
Series
Apple TV
TV Apps
Tuesday , 27 Jan 2026
The Art of Focus:
Designing for TV AppsDesigning for TV taught me to say more with less, guide without overwhelm, and build trust from ten feet away.
Growth Design
User Psychology
TV Apps
Sunday , 16 Mar 2025
Good Boy, Bad Design: UX Lessons from My Foster Pup
How my foster dog Baar chewed through my furniture and my UX assumptions , teaching me lessons on empathy, design, and iteration.
Design Thinking
User First
Life UX
Wednesday , 12 Mar 2025
Why Renting a Movie Feels Harder Than It Should …
Renting or buying a movie should be simple: find it, click, watch. But somehow, it’s become an Olympic sport in overthinking.
Design Thinking
User Psychology
TV Apps
Sunday , 23 Feb 2025
The Endless Scroll: Why Picking a Movie Feels Like…
Streaming services made watching movies easier, but somehow, picking one became harder.
Entertainment
User Psychology
TV Apps
Tuesday , 11 Feb 2025
Entertainment UX: Taming the Chaos of Live Content
Designing for impatient viewers, high-stakes moments, and the art of avoiding remote-throwing frustration.
Entertainment
User Psychology
TV Apps
Monday , 27 Jan 2025
Causation vs. Correlation: What “Severance” Can T…
Design metrics got you fooled? Don’t worship false data gods! Unravel causation vs. correlation like you’re solving Lumon’s goals…
Entertainment
Series
Apple TV
TV Apps
Tuesday , 27 Jan 2026
The Art of Focus:
Designing for TV AppsDesigning for TV taught me to say more with less, guide without overwhelm, and build trust from ten feet away.
Growth Design
User Psychology
TV Apps
Sunday , 16 Mar 2025
Good Boy, Bad Design: UX Lessons from My Foster Pup
How my foster dog Baar chewed through my furniture and my UX assumptions , teaching me lessons on empathy, design, and iteration.
Design Thinking
User First
Life UX
Wednesday , 12 Mar 2025
Why Renting a Movie Feels Harder Than It Should …
Renting or buying a movie should be simple: find it, click, watch. But somehow, it’s become an Olympic sport in overthinking.
Design Thinking
User Psychology
TV Apps
Sunday , 23 Feb 2025
The Endless Scroll: Why Picking a Movie Feels Like…
Streaming services made watching movies easier, but somehow, picking one became harder.
Entertainment
User Psychology
TV Apps
Tuesday , 11 Feb 2025
Entertainment UX: Taming the Chaos of Live Content
Designing for impatient viewers, high-stakes moments, and the art of avoiding remote-throwing frustration.
Entertainment
User Psychology
TV Apps
Monday , 27 Jan 2025
Causation vs. Correlation: What “Severance” Can T…
Design metrics got you fooled? Don’t worship false data gods! Unravel causation vs. correlation like you’re solving Lumon’s goals…
Entertainment
Series
Apple TV
TV Apps
High Fives & Highlights
High Fives & Highlights
High Fives & Highlights
Kind words that keep the creative fire burning
Kind words that keep the creative fire burning
Kind words that keep the
creative fire burning
“She quickly became an exceptional asset, mastering business, consumer insights, and data to a level where we’d have gladly moved her into a digital role—a first at CaratLane! Saumya has this unique blend of left- and right-brain thinking that’s just incredible to see in action.”
Co-Founder MD & CEO, CaratLane
"Saumya played a pivotal role in Shaya’s launch and growth. She contributed significantly to our early collection launches, blending design insights with consumer studies. Saumya is a fast learner, a strong team player, and deeply understands the role of design in business."
Founder & Business Head, SHAYA
“Working with Saumya on Airtel Xstream Core was a standout experience. She managed a platform with 40 million monthly users, delivered on complex features, and led her team to win the 'Breakthrough Innovation Award' for Wynk Stage. She’s strategic, goes above and beyond, and brings such positive energy to the team.”
Head of Design, Airtel
"Saumya has been incredibly helpful, her advice consistently offers a fresh perspective and gives a real confidence boost. She’s generous with her insights and genuinely supportive, making her feedback both impactful and encouraging."
Mentee, ADPList
“Meeting with her was such a pleasure! She gave me feedback that was both critical and actionable, and I left with clear steps to improve my resume and portfolio. I’m already looking forward to our next session.”
Mentee, ADPList
“Thank you again for our ADP session! Your guidance helped me see how I could leverage my developer experience alongside my new passion for design. I left feeling so much more confident and motivated, ready to tackle challenges with a ‘never give up’ mindset.”
Mentee, ADPList
“She quickly became an exceptional asset, mastering business, consumer insights, and data to a level where we’d have gladly moved her into a digital role—a first at CaratLane! Saumya has this unique blend of left- and right-brain thinking that’s just incredible to see in action.”
Co-Founder MD & CEO, CaratLane
"Saumya played a pivotal role in Shaya’s launch and growth. She contributed significantly to our early collection launches, blending design insights with consumer studies. Saumya is a fast learner, a strong team player, and deeply understands the role of design in business."
Founder & Business Head, SHAYA
“Working with Saumya on Airtel Xstream Core was a standout experience. She managed a platform with 40 million monthly users, delivered on complex features, and led her team to win the 'Breakthrough Innovation Award' for Wynk Stage. She’s strategic, goes above and beyond, and brings such positive energy to the team.”
Head of Design, Airtel
"Saumya has been incredibly helpful, her advice consistently offers a fresh perspective and gives a real confidence boost. She’s generous with her insights and genuinely supportive, making her feedback both impactful and encouraging."
Mentee, ADPList
“Meeting with her was such a pleasure! She gave me feedback that was both critical and actionable, and I left with clear steps to improve my resume and portfolio. I’m already looking forward to our next session.”
Mentee, ADPList
“Thank you again for our ADP session! Your guidance helped me see how I could leverage my developer experience alongside my new passion for design. I left feeling so much more confident and motivated, ready to tackle challenges with a ‘never give up’ mindset.”
Mentee, ADPList
HIGH FIVES
& HIGHLIGHTS
HIGH FIVES
& HIGHLIGHTS
HIGH FIVES
& HIGHLIGHTS
Are you still watching? Get in touch
© 2026 Saumya Ghai
Are you still watching? Get in touch
© 2026 Saumya Ghai
Are you still watching? Get in touch
© 2026 Saumya Ghai
Are you still watching? Get in touch
© 2026 Saumya Ghai